Make this IPL your brand's IPL

Announcing IPL Brands
Insights Study 2023 |
Edition 5

Viewership Trend | Loyalty Analysis | Jersey Analysis | Popularity Analysis | ROI of IPL Investment | Sponsor Analysis | Campaign Analysis | Impact of Campaigns on Brand Usage
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    IPL Brands Insights Study over the years in numbers

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    Brands Served

    $ 0 Mn

    worth of Ad Investments Tracked

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    Ads Evaluated

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    Advertisers Covered

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    Sponsors Covered

    Research Methodology

    Quantitative Online Surveys
    Cities covered - Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi.
    Sample Plan
    18-20 minutes of an online survey administered to online panelists of Markelytics.
    Analysis Variables
    Standard Subscription (3 weeks): Cities level, SEC, and Gender (Excel). Phase-wise Subscription: City level, SEC and Gender. Other meaningful segmental analyses like by profession, favorite team, and medium of watching (EXCEL). Pre vs. During IPL Subscription: A detailed PowerPoint presentation will be shared at the end of the study.

    Illustrative Output of Key Analyses

    Create meaningful and actionable insights to

    Gauge your coverage throughout IPL

    Understand your association with the IPL team

    Know your target’s profile in a better manner

    Define your brand’s marketing strategies – Add-on learning for IPL 2023

    IPL Brands Insights Book over the years

    IPL BRANDS INSIGHTS BOOK 2019

    IPL BRANDS INSIGHTS BOOK 2020

    IPL BRANDS INSIGHTS BOOK 2021

    IPL BRANDS INSIGHTS BOOK 2022

    Request approach note & avail early bird offer

    (Applicable till March 10, 2023)