Take smarter IPL marketing decisions

Backed by factual insights and not just your gut feeling. Time to take the big leap and take bigger and better risks in the upcoming tournament with our help. 

Take smarter IPL marketing decisions
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Uncovering insights that impact the decision making of brands taking the IPL plunge; among many. Here are a few insightful pointers from IPL Brands Insights Book 2021. 

Blending works best for Brands

A blend of activities such as long-term association with a popular team, jersey sponsorship, advertisement with celebrity and an active social media presence ensures higher recalls for the brands. 

Way forward for Delhi Capitals

The increase in the share of viewership of Delhi Capitals this year promises a much more growth in the upcoming season owing to its energetic performance and growing popularity. A perfect opportunity for the brands to form associations as sponsors/advertisers. 

Regional Campaigns
Performance above Popularity

The tables turned for both the teams CSK and MI in this tournament given the difference in their performance with CSK managing to steal the top spot both in terms of popularity and viewership; and subsequently higher brand recall for their sponsors.