#StrikeTheRightImpact

Go bigger,
better &
bolder

Back your brand with powerful IPL data & insights
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Major Highlights
Gain an in-depth understanding of advertising effectiveness during IPL. Among many, a few insights that can enable brands to reach an inference about the effectiveness of their spending decisions based on how well their marketing campaigns resonate with their TG.

Top-of-the-mind brand

TATA secures highest top-of-mind, owing to title sponsorship in IPL 2022, advertisements,  Post match award, Placement of TATA Punch car in the stadium

Higher spontaneous recall

Dream11 and Jio have secured the position of the most recalled brand this year followed by Unacademy and Paytm

Home centre popularity

Brands looking for a regional appeal can associate with LSG & KKR because of their high popularity
Insights Studio
A snapshot of a few insights covered to assess the advertising effectiveness and give an edge over your competitors

Brands Recall

Strategies to help brands top the recall charts

Popularity Analysis

Measure & Analyze the fan followership for the IPL

Impact of Performance on Viewership

Decipher how breathtaking performances impact viewership v/s dull matches

Impact Scores

Mother of all the insights covering more than 10 metrics
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