BRAND PLACEMENT

Marketing Question: 

Which is the best position on IPL Jersey to place my brand? Is it enough to place it in the center of the jersey to gain high recalls?  

Marketing Insights: 

The center position on the jersey, reserved for the principal sponsor of the team, has generated high recall for a lot of brands. However, a lot of other sponsor brands have also bagged high levels of recall through a blend of jersey placement, advertisements and social media activities.  

Principal sponsors like Samsung, MPL, Muthoot Fincorp, Ebix Cash, and TV9 have the highest recall among their respective teams. For the teams CSK, DC and SRH, other associate sponsors have gained higher recall as compared to their principal sponsor.