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Which brands are recalled by IPL viewers throughout the event? What is the weekly trend? Which platform is resulting in maximum brand awareness?
It is not just about heavy investments or heavy spends, but about fan contests and engagement on social media
Apart from the top five brands there was a good recall for CEAT, Unacademy and CRED - Social media, fan contest awards and creative videos were the key reasons behind this
Campaigns across different platforms work better than just having presence on one media. A combination of traditional, digital and social engagement works well
Fan and consumer engagement contests/offers/schemes add to the impact