BRAND RECALLS

Marketing Question: 

Which brands are recalled by IPL viewers throughout the event? What is the weekly trend? Which platform is resulting in maximum brand awareness?  

Marketing Insights: 

• It is not just about heavy investments or heavy spends, but about fan contests and engagement on social media 
• Apart from the top five brands there was a good recall for CEAT, Unacademy and CRED - Social media, fan contest awards and creative videos were the key reasons behind this 
• Campaigns across different platforms work better than just having presence on one media. A combination of traditional, digital and social engagement works well 
• Fan and consumer engagement contests/offers/schemes add to the impact