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Which brands are recalled by IPL viewers throughout the event? What is the weekly trend? Which platform is resulting in maximum brand awareness?
- It is not just about heavy investments or heavy spends, but about fan contests and engagement on social media
- Apart from the top five brands there was a good recall for CEAT, Unacademy and CRED - Social media, fan contest awards and creative videos were the key reasons behind this
- Campaigns across different platforms work better than just having presence on one media. A combination of traditional, digital and social engagement works well
- Fan and consumer engagement contests/offers/schemes add to the impact