BRAND RECALL

THE THRESHOLD VALUE FOR A GREATER BRAND RECALL (KKR)

Plausible Marketing Question

I know that viewers who watch more matches are likely to have a stronger brand recall. What is the average increase that I can expect from them?

Data Interpretation

• Although the top brands associated with KKR remained the same, a substantial increase in the total awareness figures was seen among those who watched more matches.
• Lux Cozi’s total recall went up by 15% for those who watched more matches.
• Exide, which was not heavily advertising & promoting, was recalled by 39% of such respondents who watched more matches than 27% of those who watched relatively fewer matches.