IPL VIEWERSHIP ANALYSIS

Marketing Question: 

Which platform has the maximum viewers? Are they my brand’s TG?  

Marketing Insights: 

• Just like the previous season, IPL 2020 was also widely watched on TV. Viewership on all other media platforms significantly decline probably because most of the viewers were at home due the ongoing pandemic & subsequent lockdown 
• And in-line with the above observation, the viewership is high at home i.e. majority have watched IPL  with family 
• This could mean an increase in viewership base  (i.e. more number of people could have seen IPL as it was watched with family) but fan viewership has declined (Watching IPL with friends/colleagues and watching the matches in Cricket Stadium)