IPL VIEWERSHIP TRENDS

Marketing Question:

Which platform is your brand advertising on? Is it reaching maximum viewers? 

Marketing Insights:

• IPL has been comprehensively watched on TV much like the past seasons – proves the reach, universal appeal and convenience of TV even during lockdowns. 
• Viewership on Disney+Hotstar which was high in 2019, has been moderate in both 2020 and 2021 – this is a result of people working from home and a decrease in watching matches on Disney+Hotstar when they are outside or travelling/commuting. 
• Social media platforms and DTH broadcasting apps are gradually gaining in terms of viewership.