JERSY PLACEMENT ANALYSIS

Marketing Question: 

Will your brand get higher recall if sponsoring the central spot of a team’s jersey? 

Marketing Insights: 

• A team’s principal sponsor, which is generally centrally placed on the jersey, generates high recall for brands. However, a lot of key sponsoring brands have also managed to get high levels of recall through a combination of jersey placement, social media engagement and advertisements with celebrities. 
• Luxcozi, KKR’s long time sponsor has managed to gain the highest jersey spot recall (50%). 
• MPL, the principal sponsor brand for KKR, has also managed to gain a high level of jersey spot recall (48%) securing the 2nd position.