For detailed analysis with marketing insights, please contact us
Which team has the highest home city loyalty and how can I leverage it?
- The top teams by Increase in Loyalty Proportion (By home city) are:
- KKR (81%)
- SRH (78%)
- KXIP and RR (77% each)
As compared to 2019, popularity of the teams have undergone a major change.
- The other teams have a high inclination towards their home cities. Hence brand campaigns targeting the people of West Bengal, should focus on team KKR, and likewise for Telangana, brands should focus on team SRH.