Loyalty analysis- top Ranks

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LOYALTY ANALYSIS

Marketing Question: 

Which team has the highest home city loyalty and how can I leverage it?  

Marketing Insights: 

  • The top teams by Increase in Loyalty Proportion (By home city) are: 
  • KKR (81%) 
  • SRH (78%) 
  • KXIP and RR (77% each) 

As compared to 2019, popularity of the teams have undergone a major change.  

  • The other teams have a high inclination towards their home cities. Hence brand campaigns targeting the people of West Bengal, should focus on team KKR, and likewise for Telangana, brands should focus on team SRH. 

 

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