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Which IPL teams have the highest home city loyalty? How can your brand have an influence in it?
- The top teams by Increase in Loyalty proportion (by home city) are:
- Sunrisers Hyderabad (342%)
- Kolkata Knight Riders (314%)
- Rajasthan Royals (248%)
- Team SRH has the highest increase in loyalty proportion from their home city, followed by KKR, RR and PK.
- Relatively lesser sample size in Rajasthan & Punjab may also have an impact in the loyalty contribution from other cities for teams RR and PK.