Loyalty analysis- home city loyalty

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LOYALTY ANALYSIS

Marketing Question:

Which IPL teams have the highest home city loyalty? How can your brand have an influence in it? 

Marketing Insights:

  • The top teams by Increase in Loyalty proportion (by home city) are:
  1. Sunrisers Hyderabad (342%)
  2. Kolkata Knight Riders (314%)
  3. Rajasthan Royals (248%)
  • Team SRH has the highest increase in loyalty proportion from their home city, followed by KKR, RR and PK.
  • Relatively lesser sample size in Rajasthan & Punjab may also have an impact in the loyalty contribution from other cities for teams RR and PK.

 

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