POPULARITY ANALYSIS

Marketing Question: 

Which IPL teams have more popularity?   

Marketing Insights:  

• Top 3 Teams (based on weighted popularity scores):  
• Usually people follow their favourite teams and watch almost most of their matches. Hence, it is important to know which all teams are quite popular among Indian audience. 
• MI, CSK and RCB are the most popular teams in IPL season 2020 
• CSK’s popularity scores dropped after 1st week whereas DC gained significantly after 1st week
• Teams Popularity in different cities (based on weighted popularity scores):   
• Which teams have higher popularity in cities apart from their home cities? 
• Apart from high popularity in their home cities, Mumbai Indians has higher popularity in Delhi, Kolkata and cities of Punjab as well 
• CSK has higher popularity scores in Mumbai, Delhi and Hyderabad