POPULARITY ANALYSIS

Marketing Question:

Which IPL teams have more popularity? 

Marketing Insights:

• CSK is leading in terms of the most popular team. 
• CSK’s popularity remains steady alongside their performance. 
• MI seemed very popular in the beginning but shows a slump in phase 2 of IPL, owing to their weak performance.  
• Royal Challengers Bangalore also notice a stable popularity rank. 

• Kolkata Knight Riders, who started with low popularity, have significantly increased their scores owing to their Runners-Up spot.