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TEAM SPONSOR ANALYSIS
Does my brand have a strong association with its team?
- Advertising and Jersey Sponsorship ensures a higher brand recall.
- A combination of frequent advertising, place on jersey and higher social media engagement results in a stronger brand association with the team.
- Brands like Mio Amore, BKT, Pentonic, and RR Kabel which advertised less frequently and also had less prominent positions on the jersey have lower brand association with the team.