TEAM SPONSOR ANALYSIS

Marketing Question: 

Does my brand have a strong association with its team? 

Marketing Insights: 

• Advertising and Jersey Sponsorship ensures a higher brand recall. 

• A combination of frequent advertising, place on jersey and higher social media engagement results in a stronger brand association with the team.    
• Brands like Mio Amore, BKT, Pentonic, and RR Kabel which advertised less frequently and also had less prominent positions on the jersey have lower brand association with the team.