#JustOneCoach
Take smarter IPL marketing decisions
Backed by factual insights and not just your gut feeling. Time to take the big leap and take bigger and better risks in the upcoming tournament with our help.
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Brands Served
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Mn worth Ad Investments Tracked
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Ads Evaluated
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Advertisers Covered
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Sponsors Covered
Highlights
Uncovering insights that impact the decision making of brands taking the IPL plunge; among many. Here are a few insightful pointers from IPL Brands Insights Book 2021.
Way forward for Delhi Capitals
The increase in the share of viewership of Delhi Capitals this year promises a much more growth in the upcoming season owing to its energetic performance and growing popularity. A perfect opportunity for the brands to form associations as sponsors/advertisers.
Blending works best for Brands
A blend of activities such as long-term association with a popular team, jersey sponsorship, advertisement with celebrity and an active social media presence ensures higher recalls for the brands.
Performance above Popularity
The tables turned for both the teams CSK and MI in this tournament given the difference in their performance with CSK managing to steal the top spot both in terms of popularity and viewership; and subsequently higher brand recall for their sponsors.
Insights Studio
popularity Analysis
Which team stole the hearts of the audience?
IPL Viewership trends
Analyze which platform may provide your brand with maximum viewership
Loyalty Analysis
Target the audience on the basis of their loyalty to a team
Brand Impact Scores
AKA Mother of all insights that covers 10+ marketing metrics
Jersey Placement Analysis
Understand the importance of brand placement on a player’s jersey