#AdvanceYourMoves
Make Smart Decisions with Deep Insights
Do you crave insights to connect and engage with your audience effectively during IPL? Explore our IPL Brands Insights Book 2023 and draw meaningful inferences for your brand.
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Brands Served
$
Mn worth Ad Investments Tracked
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Ads Evaluated
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Advertisers Covered
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Sponsors Covered
Major Highlights
Gain an in-depth understanding of advertising effectiveness during IPL. Draw inferences about the effectiveness of the brands’ spending decisions based on how well their marketing campaigns resonate with their IPL audience. A few insights from the book:
Through Thick & Thin
Team Loyalty
Chennai Super Kings, 4-time IPL champs, began with high viewership but faced a dip in weeks 4 and 5, later recovering as favourites.
Top of the Mind
Brand Recall
Tata and Dream11 have secured the position of the most recalled brand this year, with Tata having a higher spontaneous recall.
Spot the Trend
IPL Viewership
OTT platforms dominates, signaling a preference for online streaming over traditional TV, reflecting a major shift.
Insights Studio
A snapshot of a few insights covered to assess the advertising effectiveness and give an edge over your competitors.
Performance Impact
Performance's role in viewer attraction
Player Popularity
Gauge Regional and National Popularity
Brand Recall
Brands remembered, top-tier impact