#ScreenIsStadium
MEASURE CAMPAIGN EFFECTIVENESS
Limited Dimensions of Screens mean Limitless opportunities for brands/sponsors advertising in this IPL – measure them across TV & multiple digital channels.
Research Methodology
Quantitative Online Surveys
For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.
Sample Plan
Week 1 to Week 7: 495
Total Sample Size (during IPL 7 weeks): 3465
Analysis Variables
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
Information Hub
What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
Comparative
Analysis
Viewership
Trend
Jersey
Analysis
Loyalty
Analysis
ROI of
Campaign
Impact
Scores
Association
Analysis
Brand
Recall
Media Basket
Analysis
Brand
Personas
How you get better with the above details?
Insights Hub
Redefine your brand strategy
Gauge coverage throughout the IPL
Understand your target profile better
Understand your competition better
Solve the Campaign ROI Conundrum
Understand the in-market effectiveness of your campaign
Decipher share of mind & share of media basket
Understand the brand persona of each team & evaluate your brand endorser
Comprehensive understanding of team’s impact with Impact Score
The Impact of IPL is big but is it the same for your Brand Campaigns?
Questions Handout
List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.