#DontGoBlind
DON’T GO BLIND
THIS IPL 2022
Performance when Measured & Monitored yields actionable Insights. Understand the Effectiveness of your brand campaigns & Measure the ROI of your spends during IPL 2022.
DON’T GO BLIND
Research Methodology
Quantitative Online Surveys
Cities covered - Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;
18-20 minutes of online survey will be administered to online panelists of Markelytics.
Sample Plan
The study will be conducted on a weekly tracker basis.
Total Sample Size (During IPL - 9 Weeks) = 4500
Analysis Variables
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
Information Hub
What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
Comparative
Analysis
Viewership
Trend
Jersey
Analysis
Loyalty
Analysis
ROI of
Campaign
Impact
Scores
Association
Analysis
Brand
Recall
Media Basket
Analysis
Brand
Personas
How you get better with the above details?
Insights Hub
Redefine your brand strategy
Gauge coverage throughout the IPL
Understand your target profile better
Understand your competition better
Solve the Campaign ROI Conundrum
Understand the in-market effectiveness of your campaign
Decipher share of mind & share of media basket
Understand the brand persona of each team & evaluate your brand endorser
Comprehensive understanding of team’s impact with Impact Score
The players are swapped and so might the fan loyalties. How will this impact your Brand Campaigns?
Questions Handout
List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.