The Ground for
Brand Building Study
Understand your brand’s campaign effectiveness & its impact so that your marketing investment doesn’t miss its mark.
For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.
Quantitative Offline F2F surveys
For Visakhapatnam, Indore & Jaipur: 18-20 minutes F2F online survey.
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
*Study conducted on a weekly tracker basis. Sample Plan & Subscription details to be shared on request.
What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.