The Ground for

Brand Building Study

Understand your brand’s campaign effectiveness & its impact so that your marketing investment doesn’t miss its mark.

887x722_Study brief 2019

Research Methodology
QUANTITATIVE ONLINE (1)
Quantitative Online
Surveys

For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad & Pune: 18-20 minutes online survey to panelists of Markelytics.

QUANTITATIVE OFFLINE F2F SURVEYS
Quantitative Offline F2F surveys

For Visakhapatnam, Indore & Jaipur: 18-20 minutes F2F online survey.

ANALYSIS VARIABLES
Analysis
variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

*Study conducted on a weekly tracker basis. Sample Plan & Subscription details to be shared on request.

Cities covered 11 Indian Cities

Information Hub

What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.

COMPARATIVE-ANALYSIS
Comparative Analysis
VIEWERSHIP-TREND
Viewership Trend
JERSEY-ANALYSIS
Jersey
Analysis
LOYALTY-ANALYSIS
Loyalty
Analysis
ROI-OF-CAMPAIGN
ROI
of Campaign
IMPACT-SCORES
Impact
Scores
ASSOCIATION-ANALYSIS
Association Analysis
BRAND-RECALL-PARAMETERS
Brand
Recall
MEDIA-BASKET-ANALYSIS
Media Basket Analysis
BRAND-PERSONAS-01
Brand
Personas

How you get better with the above details?

Insights Hub
demo-attachment-45-Group-622

The Impact of IPL is big but is it the same for your Brand Campaigns?

Questions Handout
List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.
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