Measure Campaign Effectiveness
Limited Dimensions of Screens mean Limitless opportunities for brands/sponsors advertising in this IPL – measure them across TV & multiple digital channels.
For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Visakhapatnam, Indore, Jaipur, Mohali, Ludhiana & Chandigarh: 18-20 minutes online survey to panelists of Markelytics.
Week 1 to Week 7: 495
Total Sample Size (during IPL 7 weeks): 3465
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
*Study conducted on a weekly tracker basis. Subscription details to be shared on request.
What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.