#JustOneCoach

Ideal IPL Coach for Brands

Craft better marketing strategies with weekly analysis & insights during IPL that keeps you ahead of competition & closer to your consumers.

887x722_Study-brief-2021

Research Methodology
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QUANTITATIVE ONLINE (1)
Quantitative Online
Surveys

Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem and Trichy: 18-20 minutes of online survey will be administered to online panelists of Markelytics

Number of people grey
Sample
Plan

Week 1 to Week 7: 495

Total Sample Size (during IPL 7 weeks): 3,465

ANALYSIS VARIABLES
Analysis
variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription: All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: A detailed PowerPoint presentation will be shared at the end of the study

*Study conducted on a weekly tracker basis. Subscription details to be shared on request.

Cities covered 24+ Indian Cities

Information Hub

What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.

COMPARATIVE-ANALYSIS
Popularity Analysis
VIEWERSHIP-TREND
Viewership
Trend
JERSEY-ANALYSIS
ROI of IPL Investment
LOYALTY-ANALYSIS
Loyalty
Analysis
ROI-OF-CAMPAIGN
Brand
Analysis
IMPACT-SCORES
Impact
Scores
ASSOCIATION-ANALYSIS
Association Analysis
BRAND-RECALL-PARAMETERS
Brand
Recall
IPL-Microsite_Sponsor-Analysis
Sponsor
Analysis
IPL-Microsite_CAMPAIGN-ANALYSIS
Campaign
Analysis

How you get better with the above details?

Insights Hub
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New Analyses covered in IPL 2021
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Ad Spend vs Recall Analysis

• Understand the impact of ad spends in recall
• Whether the ad is recalled by viewers
• Misattribution of brand


Third Umpire Screen Analysis

• Brand awareness through Third Umpire’s screen
• Awareness of contest




Umpire’s Jersey Analysis

• Brand recall on Umpires Jersey







Illustrative Outputs of Key Analyses
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The Impact of IPL is big but is it the same for your Brand Campaigns?

Questions Handout
List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.
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