DON’T GO BLIND THIS IPL 2022
Performance when Measured & Monitored yields actionable Insights. Understand the Effectiveness of your brand campaigns & Measure the ROI of your spends during IPL 2022.
Cities covered - Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;
18-20 minutes of online survey will be administered to online panelists of Markelytics.
The study will be conducted on a weekly tracker basis.
Total Sample Size (During IPL - 9 Weeks) = 4500
Standard Subscription (3 weeks): Cities level, SEC, and Gender (Excel).
Phase-wise Subscription: City level, SEC and Gender. Other meaningful segmental analysis like by profession, favorite team, medium of watching (EXCEL).
Pre vs. During IPL Subscription: A detailed PowerPoint presentation will be shared at the end of the study.
*Study conducted on a weekly tracker basis. Subscription details to be shared on request.
What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.
How you get better with the above details?
Illustrative Outputs of Key Analyses
The players are swapped and so might the fan loyalties. How will this impact your Brand Campaigns?
List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.