#DontGoBlind

DON’T GO BLIND THIS IPL 2022

Performance when Measured & Monitored yields actionable Insights. Understand the Effectiveness of your brand campaigns & Measure the ROI of your spends during IPL 2022. 

microsite banner

Research Methodology
demo-attachment-45-Group-622
QUANTITATIVE ONLINE (1)
Quantitative Online
Surveys

Cities covered - Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi;

18-20 minutes of online survey will be administered to online panelists of Markelytics. 

Number of people grey
Sample
Plan

The study will be conducted on a weekly tracker basis. 

Total Sample Size (During IPL - 9 Weeks) = 4500 

ANALYSIS VARIABLES
Analysis
variables

Standard Subscription (3 weeks): Cities level, SEC, and Gender (Excel).

Phase-wise Subscription: City level, SEC and Gender. Other meaningful segmental analysis like by profession, favorite team, medium of watching (EXCEL).

Pre vs. During IPL Subscription: A detailed PowerPoint presentation will be shared at the end of the study.

*Study conducted on a weekly tracker basis. Subscription details to be shared on request.

Cities covered 24+ Indian Cities

Information Hub

What do brands sponsoring or advertising in IPL get from the study? Understand the battleground better where not just the teams go into the tussle, but brands too get into the aggressive mode.

COMPARATIVE-ANALYSIS
Popularity Analysis
VIEWERSHIP-TREND
Viewership
Trend
JERSEY-ANALYSIS
ROI of IPL Investment
LOYALTY-ANALYSIS
Loyalty
Analysis
ROI-OF-CAMPAIGN
Brand
Analysis
IMPACT-SCORES
Impact
Scores
ASSOCIATION-ANALYSIS
Association Analysis
BRAND-RECALL-PARAMETERS
Brand
Recall
IPL-Microsite_Sponsor-Analysis
Sponsor
Analysis
IPL-Microsite_CAMPAIGN-ANALYSIS
Campaign
Analysis

How you get better with the above details?

Insights Hub
demo-attachment-45-Group-622

New Analyses covered in IPL 2022
demo-attachment-45-Group-622

Ad Spend vs Recall Analysis

• Understand the impact of ad spends in recall
• Whether the ad is recalled by viewers
• Misattribution of brand


Third Umpire Screen Analysis

• Brand awareness through Third Umpire’s screen
• Awareness of contest




IPL
Merchandise

• Do people buy?
• Online or store purchase?
• Which team’s merchandise is mostly purchased?

Illustrative Outputs of Key Analyses
demo-attachment-45-Group-622

The players are swapped and so might the fan loyalties. How will this impact your Brand Campaigns?

Questions Handout
List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision making for IPL advertisers, sponsors, and media/organizers.
Download