Make this IPL your brand's IPL

Announcing IPL Brands Insights Study 2023

Save your campaigns from underperforming during IPL 2023
Subscribe to the Study
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Research Methodology
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Quantitative Online
Surveys

Cities covered - For Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi​

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Sample
Plan

Online panelists of Markelytics will be administered an 18-20 minutes survey to gauge insights.

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Analysis
variables

Standard Subscription (3 weeks): City level, SEC and Gender (EXCEL)​

Phase-wise Subscription: City level, SEC and Gender. Other meaningful segmental analysis like by Profession​ (Working professional, students, and housewives), favorite team, medium of watching, and any such relevant breaks and profile cuts that reveal interesting insights and makes a difference to the client’s business (EXCEL)​

Pre vs. During IPL Subscription: A detailed PowerPoint presentation will be shared at the end of the study​

*Study conducted on a weekly tracker basis. Sample Plan & Subscription details will be shared on request.

Information Hub
Increase the Reach, Visibility, and Revenue of your brand
 
What do brands sponsoring or advertising in IPL get from this study? Assess not only the brand performance but, also the effectiveness of your marketing campaign & association with the IPL team/s or IPL event at large.​
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Comparative
Analysis
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Viewership
Trend
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Jersey
Analysis
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Loyalty
Analysis
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ROI
of Campaign
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Impact
Scores
Association-analysis-icon
Association
Analysis
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Brand
Recall
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Media Basket
Analysis
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Brand
Personas

Gain a high top-of-the-mind recall with
our great new additions analyses in 2023

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Ad Spend V/S
Recall Analysis
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IPL
Merchandise​
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Umpire's
Screen
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Umpire's
Jersey
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Social Media
Reaction

How you get better with the above details?

Insights Hub
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Questions Handout

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision-making for IPL advertisers, sponsors, and media/organizers.
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Early Bird Subscription
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