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Your target audience & maximize the ROI of your marketing efforts. Analyze the history and decide on your next moves in the upcoming seasons of WPL.
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Craft winning strategies backed by data and actionable insights
Velocity MR - Pioneers of
IPL Brands Insights
Building upon our successful track record of assisting marketers with IPL insights since 2019, we proudly present the WPL Brands Insights Book 2023. With this expansion, we are committed to staying at the forefront of providing invaluable WPL marketing insights and helping brands thrive in the upcoming seasons of WPL.
The WPL Brands Insights Book is not just a collection of information but a catalyst for growth which covers a wide range of analysis including
- Viewership Trends
- Viewership Share
- Performance Impact on Viewership
- Frequency Arithmetic
- Brand Recall
- Popularity Analysis
Key highlights
Highly Recalled
Brands
Tata Safari, being the title sponsor of WPL, is the most recalled brand with a recall rate of 95% followed by Policy Bazaar at 55% & Ambuja cement at 52%
Unravelling the Pulse of Masses
Mumbai Indians was the most popular team in WPL with a national appeal of 85% followed by Delhi Capitals 70% and Royal Challengers Bangalore 69%
Shift to the OTT Platforms
JIO Cinema and JIO TV Cinema have expanded their audience reach, prompting a shift towards the OTT platform for convenient digital consumption on the go
Fill out the form to request a copy of the WPL Brands Insights Book 2023 today
Disclaimer: The information in this microsite is based on the research findings conducted by Velocity MR & is furnished solely for information. The document or any of its findings must not be reproduced without the consent of designated authorities from Velocity MR. The brands, logos, and images used in the study/report belong to its respective owners, and their inclusion does not infer any patronage or association of Velocity MR with them.
