#StayAhead
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onitor
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Strategic planning sets the foundation, while real-time monitoring acts as a guiding star. Monitor live performance and adjust promptly with our WPL Brands Insights Study 2023.
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Research Methodology
Quantitative Online Surveys
Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi; 18-20 minutes of the online survey will be administered to online panellists of Markelytics.
Sample Plan
The study will be conducted on a weekly tracker basis. Total Sample Size (During IPL – 3 Weeks) = 2400
Analysis Variables
Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription:All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).
Information Hub
The study reveals the benefits for brands sponsoring or advertising in IPL. It provides a deeper understanding of the competitive arena, where both teams and brands engage in fierce competition.
Comparative
Analysis
Viewership
Trend
Jersey
Analysis
Loyalty
Analysis
ROI of
Campaign
Impact
Scores
Association
Analysis
Brand
Recall
Media Basket
Analysis
Brand
Personas
How you get better with the above details?
Insights Hub
Redefine your brand strategy
Gauge coverage throughout the IPL
Understand your target profile better
Understand your competition better
Solve the Campaign ROI Conundrum
Understand the in-market effectiveness of your campaign
Decipher share of mind & share of media basket
Understand the brand persona of each team & evaluate your brand endorser
Comprehensive understanding of team’s impact with Impact Score
Questions Handout
List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision-making for IPL advertisers, sponsors, and media/organizers.
