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#AdPrecisionPlay

Striking Ads
Smashing Boundaries

Advertising isn’t just about spending money; it’s the strategic dance of making impactful moves at the right moment. Discover the advertising precision with our insightful WPL Study and leverage opportunities, captivate audiences, and measure ROI.

Research Methodology

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Quantitative Online Surveys

Cities Covered: Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Mumbai, Ahmedabad, Lucknow, Pune, Jaipur, Jodhpur, Udaipur, Mohali, Ludhiana, Chandigarh, Gandhinagar, Vadodara, Surat, Indore, Bhopal, Jabalpur, Coimbatore, Madurai, Salem, Trichy, Prayagraj, Agra, Kanpur, Varanasi; 18-20 minutes of the online survey will be administered to online panellists of Markelytics.

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Sample Plan

The study will be conducted on a weekly tracker basis. Total Sample Size (During IPL – 3 Weeks) = 2400

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Analysis Variables

Standard Subscription (2 weeks): Cities level, SEC, and Gender (Excel)
Phase-wise Subscription:All the above + pointers creating a difference to the client’s business (Excel)
Pre vs. During IPL Subscription: Detailed PowerPoint (Post phase included if done).

Information Hub

Discover the invaluable insights into advertising precision, ROI optimization, and the strategic mastery necessary to excel in WPL advertising.

Comparative
Analysis

Viewership
Trend

Jersey
Analysis

Loyalty
Analysis

ROI of
Campaign

Impact
Scores

Association
Analysis

Brand
Recall

Media Basket
Analysis

Brand
Personas

How you get better with the above details?

Insights Hub

Redefine your brand strategy

Gauge coverage throughout the IPL

Understand your target profile better

Understand your competition better

Solve the Campaign ROI Conundrum

Understand the in-market effectiveness of your campaign

Decipher share of mind & share of media basket

Understand the brand persona of each team & evaluate your brand endorser

Comprehensive understanding of team’s impact with Impact Score

Questions Handout

List of Marketing questions this study can answer through the customized report. The handout includes pressing marketing questions that help in decision-making for IPL advertisers, sponsors, and media/organizers.

Equip your team with the tools and knowledge essential for driving impactful IPL advertising campaigns! Interested to know more, click need more details and fill out the form now.

Bigger for Better

Announcing complete operational integration of Velocity MR, the full-service arm of global research organization Markelytics Solutions, to its parent brand, Markelytics.

Explore our unified offerings & capabilities.

Click here

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